Privacy Policy

Effective Date: 01-10-2024

BloomOlive (referred to as “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy describes the manner in which we collect, use, disclose, and safeguard your data in accordance with the applicable data protection laws, including but not limited to the Information Technology Act, 2000, the General Data Protection Regulation (GDPR), and other international privacy regulations.

1. Information We Collect

We collect and process the following types of information, with detailed retention and deletion protocols as follows:

  1. Personal Information:
    1. Identifiable details such as your full name, email address, phone number, billing and shipping addresses, payment information (processed via third-party gateways), and other details provided during account registration or purchase.
  2. Non-Personal Information:
    1. Technical details such as IP addresses, browser types, operating systems, geographical location, and browsing behaviors. This data is collected using cookies, pixel tags, and analytics tools.
  3. Sensitive Personal Data:
    1. In accordance with applicable laws, sensitive data such as payment card details is encrypted during transactions and never stored on our servers.

Retention Policy: We retain your personal and non-personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. After the retention period, we securely delete or anonymize your information.

2. Legal Basis for Data Processing

We process your personal data on the following legal grounds, in compliance with the relevant provisions of the General Data Protection Regulation (GDPR) and the Indian Information Technology Act, 2000:

  • Contractual Necessity: To fulfill orders, process payments, and deliver services.
  • Consent: When you voluntarily provide information for marketing or newsletter subscriptions.
  • Legitimate Interests: To improve user experience, detect fraud, and enhance security.
  • Legal Compliance: To comply with statutory obligations under Indian and international laws such as the GDPR and the Indian IT Act.

3. How We Use Your Information

Your data is used for:

  • Order Fulfillment: Processing payments, managing orders, shipping products, and providing customer support.
  • Marketing Communications: Sending newsletters, promotions, and personalized offers (based on your explicit consent).
  • Fraud Prevention: Detecting and preventing unauthorized or fraudulent activities.
  • Improvement of Services: Using analytics to improve website functionality, product recommendations, and customer experience.
  • Legal Compliance: Retaining records for compliance with tax laws, consumer protection laws, and data retention policies.

4. Data Sharing and Disclosure

We do not sell, rent, or disclose your personal information to unauthorized third parties. However, your data may be shared with:

  • Third-Party Service Providers: Logistics partners for delivery, payment gateways for secure transactions, and analytics providers for improving website performance.
  • Legal Authorities: In compliance with judicial orders, subpoenas, or applicable laws to protect BloomOlive against legal claims or fraudulent activities.
  • Business Transfers: In case of mergers, acquisitions, or sale of assets, your data may be transferred to the new entity.

5. Data Retention Policy

We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required under applicable laws and regulations. Once the retention period expires, we securely delete or anonymize your information.

6. Your Rights

As a user, you have the following rights regarding your personal data:

  1. Access and Portability: Request a copy of your personal data.
  2. Correction: Update inaccurate or incomplete data.
  3. Erasure (Right to Be Forgotten): Request deletion of your data, subject to legal and contractual obligations.
  4. Objection and Restriction: Restrict processing of your data or object to its use for marketing purposes.
  5. Withdrawal of Consent: Withdraw consent for data processing activities that require explicit approval.

7. Cookies and Tracking Technologies

Cookies are used to enhance your browsing experience. By continuing to use our site, you consent to the use of cookies as outlined in our Cookie Policy.

8. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

  • Email: bloomolivecosmetics@gmail.com
  • Phone: +91 70950 32915
  • Address: Dhatri Enterprises, KPHB 6th Phase, Kommineni towers, Hyderabad 500085.